I swear I’ve heard Carly Rae Jepsen’s song a million times and I can’t help but love it. It’s stuck in my head. But, it also got me thinking about a few things…
- Job Search
If you’re currently in job search mode, I’m sure you’re cranking up the networking, dusting off your Linked In profile, and trying to figure out how to use Twitter to your advantage. I’m sure you’ve also read lots of articles on which profile pictures are best, how many recommendations to display, and which outside activities or hobbies to include. Employers want to know what you’re like online, in-person, and how you’ll fit in with their company culture. Does your online presence say, “call me?” Or does it say, “call me, maybe?” Do you have an online presence? If not, you should seriously consider building it, now. According to Dan Schawbel, Forbes contributor, your resume will soon be replaced by your online presence. And if you don’t have one, you may be considered “not relevant.” You can read his article, here.
Do you recruit talent? If so, make sure you know exactly who you’re calling and for which job. Your first interactions with a prospective candidate is their first impression of the company. Nothing is worse than a recruiter who doesn’t appear to understand the job details and is unable to make that personal connection…which means the candidate is thinking this is definitely a “call me, maybe.”
- Your Company Brand
If you’re responsible for helping to create and sustain your company’s brand in the market place, better make sure it’s current, accurate, and maintained on a regular basis. If I can’t locate your website, there’s a problem. If I ask you a question via Twitter and you never respond, there’s a problem. If your online brand is conservative, but I show up for an interview and the lobby is full of employees in shorts and flip flops, there’s a problem. Be consistent. Be current. Be authentic. Make sure your online brand says, “call me.”
I know….I know…It’s in your head now too…. 😉